SEM_ASIA 2011

SHELL ECO-MARATHON


In 1833 Marcus Samuel, a young shopkeeper in London's East End, decided to expand his merchandise to include oriental shells and created the foundation for a business that would be at the very heart of the oil industry. 106 years later, Shell Eco-marathon was born.

The Shell Eco-marathon began in 1939 at a Shell research laboratory in the United States as a friendly wager between scientists to see who could get the most miles per gallon from their vehicles. From these humble origin, the organized competition for fuel economy evolved and moved to Europe. In its current form Shell Eco-marathon Europe began in 1985 in France, attracting thousands of young engineers and scientists from 20 European countries.

This year Shell Eco-marathon celebrate its 26th edition, proof of the enduring power of the challenge to engage and attract students from far and wide. We foresee many further successful editions of the Shell Eco-marathon Europe as well as Americas over the coming years and look forward to the launch of Shell Eco-marathon Asia. Between 6-9 July 2011, the Shell Eco-marathon a mined in to Asia with Malaysia being the first country in the region to host the event. Malaysia will host the Asian program for 3 consecutive years from 2010, after which it will be brought to another Asian country for the subsequent 3 years. 


OBJECTIVES
For the SAE UMP-Team joining Shell Eco-marathon Asia 2011 challenge is not only about wining but it also involve the team's desire to:

1. innovate transportation technology that is currently available in the market

2. gain knowledge especially in the automotive fields

3. be expose to the technology use by international students who here more experience in this field

4. generate ideas among young engineers to improve the Malaysian automotive sector

5. produce young engineers with excellent moral values

6. represent UMP as one of the contributors to the global automotive industries

7. support and be participation the youth development plan


MOTTO

Go Through Without Fear, Got Spirit To Infinity








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